If you’re a digital marketing professional, you’ll understand how hard it is to keep up with all the latest innovations. Here at Rocktail Marketing (not a shameless plug, we promise), we can completely relate.
Often someone in the office will mention a tool, and someone else will give this completely blank look. We’re hoping this article will save you that embarrassment.
There are so many awesome free marketing tools out there, that you might not even know you’re missing out! So, here we take a look at five (free) digital marketing tools that we’re totally loving at the moment:
This is an awesome one for social media managers. The free version allows you to schedule posts on Facebook and Twitter, and it even recommends optimum times for posting so you don’t have to think about it. We’re a big fan of the clean dashboard too – it’s straightforward, modern and in no way confusing. If you fancy upgrading, the Buffer for Business allows you to pull curated content through a feed, allowing you to share content relevant to your business, without having to spend hours trawling the web.
Another handy tool for social media managers here! Now, we all know the value of a hashtag, but sometimes don’t you wish that someone would just tell you the most engaged hashtags on Twitter? Hashtagify.me does this. You can search a subject, and it will show you the relevant hashtags surrounding it, and what people are talking about.
3. Hello Bar
This one seemed a little too good to be true, but it’s a cracking tool for email marketing folks. If you’re trying to grow your email subscriber list, and grab the details of the visitors to your website, then it is worth installing Hello Bar to your website. Essentially, it’s a bar that pops up on your website at the right time, and helps with lead generation. Plus, the code is simple to install!
SEO can be a long, arduous task, and sometimes trying to source the appropriate keywords for your strategy can be a pain. Google Keyword Planner allows you to search your keywords, see keyword groups, and produce a list of new keywords for you based on what you input.
These are another couple of tools that can aid with your SEO efforts, and better yet, they are free! If you have ever wondered how people get there business to show up in the top right-hand corner of search engines (like below), then this is how. Listing your business properly can help to give your SEO a boost, and make you look a little more legit when people are searching for you. Google and Bing both have to send you snail mail (post) to send you a verification code to verify your address, so it’s another way for potential clients to know that you are who you say you are.