Would using micro influencers help your brand?

So, you’ve exhausted yourself with posting your products on social media, trying to grow your channels and make sure you hit all of your target market.How about taking things to the next level like consider getting a micro influencers’ attention and work to develop a partnership. Micro Influencers? An introduction to micro influencers We’ve all … Continue reading Would using micro influencers help your brand?

3 Clever digital advertising campaigns that will inspire you.

1. Lego: Build Your Future Lego has had a special talent through the years when it comes to making enchanting artwork, their new campaign does not disappoint either. The ads feature children physically building their dream careers around themselves, in this case the careers are an astronaut, rock star and a fireman. The adverts do … Continue reading 3 Clever digital advertising campaigns that will inspire you.

3 Easy Ways To Segment Your Email Marketing Lists

For some small companies, email marketing can get overlooked. And it's not because small business owners don't realise the benefit, it's because they simply don't have enough time to create consistent mailers. For those that do find the time, ad-hoc messages are favoured, and the audience tends to be the entire database for the sake of … Continue reading 3 Easy Ways To Segment Your Email Marketing Lists

Why Artificial Intelligence Technology Will Change Marketing

No matter your views on artificial intelligence (A.I.), there is no denying that it will forever change our world – and in many ways, it already has. From self-driving cars to cognitive technologies in the workplace, the transformation is well underway, and there is virtually no sector that will remain untouched. Indeed, recent research suggests … Continue reading Why Artificial Intelligence Technology Will Change Marketing