So, you’ve exhausted yourself with posting your products on social media, trying to grow your channels and make sure you hit all of your target market.How about taking things to the next level like consider getting a micro influencers’ attention and work to develop a partnership. Micro Influencers? An introduction to micro influencers We’ve all … Continue reading Would using micro influencers help your brand?
1. Lego: Build Your Future Lego has had a special talent through the years when it comes to making enchanting artwork, their new campaign does not disappoint either. The ads feature children physically building their dream careers around themselves, in this case the careers are an astronaut, rock star and a fireman. The adverts do … Continue reading 3 Clever digital advertising campaigns that will inspire you.
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SEO practices are constantly evolving. The focus in 2017 seems to be on high quality and relevant content, focussing on user search intent rather than just user keyword planning.
For some small companies, email marketing can get overlooked. And it's not because small business owners don't realise the benefit, it's because they simply don't have enough time to create consistent mailers. For those that do find the time, ad-hoc messages are favoured, and the audience tends to be the entire database for the sake of … Continue reading 3 Easy Ways To Segment Your Email Marketing Lists
If you're a digital marketing professional, you'll understand how hard it is to keep up with all the latest innovations. Here at Rocktail Marketing (not a shameless plug, we promise), we can completely relate. Often someone in the office will mention a tool, and someone else will give this completely blank look. We're hoping this … Continue reading 5 Cool Marketing Tools That Are Free
Since launching Rocktail Marketing in September we have enjoyed great client growth, who have seen the value in our mix and match menu of digital marketing services. In fact, our initial growth and our plans for the future mean we’ve moved into new offices! You can now find us at: Copthall House King Street Newcastle-under-Lyme Staffordshire … Continue reading An update from the team
Adopting artificial intelligence (AI) is fundamentally no different than deploying actionable data, or even making the switch from paper processes to email and digital processes, a generation before that. It’s important to normalise the idea of using AI. It's not a job destroying, sentient being that teams should be afraid of; it's using apps that … Continue reading 4 Tips For SMEs In An AI World
Artificial Intelligence (AI) is popping up everywhere, but is it practical right now? Here we take a look at four practical applications for AI: 1. Virtual Assistance Josh Sutton, who heads up the AI practice at Publicis.Sapient, the digital transformation company says, “Chatbots and virtual assistants are enabling a fundamental shift in how people interact … Continue reading 4 Practical Uses For AI
No matter your views on artificial intelligence (A.I.), there is no denying that it will forever change our world – and in many ways, it already has. From self-driving cars to cognitive technologies in the workplace, the transformation is well underway, and there is virtually no sector that will remain untouched. Indeed, recent research suggests … Continue reading Why Artificial Intelligence Technology Will Change Marketing